How Employer Branding and Recruitment Fell in Love

How Employer Branding and Recruitment Fell in Love Reality check! Are you aware that recruiting has changed? Gone are the days of “Post and Pray”: where you post a job listing and wait for the swarm of candidates to come a runnin. Todays recruiters have bigger, better technology but we also have a veritable firehose of candidates to deal with. The baby boomers are retiring in droves and while we have a large market of graduates stepping up to the plate, we are still seeing candidate shortages across the board. This coupled with the changing attitudes toward work of the millennials vs. those exiting the workforce, it can leave recruiters with a difficult job to find the right fit. The job market has shifted and new methods of recruiting are coming in to play in todays market, companies have to bring their A-game if they want the top players. The bottom line question here is: “Where does recruitment marketing fit  in to your overall corporate recruiting strategy?” Lets get something straight: posting a quirky job listing is a far cry from using recruitment marketing in your recruiting strategy. It is no longer enough to slap a mission statement on some branded frisbees, companies are stepping up and presenting their own unique experience to candidates in a competitive fashion. This is not about gimmicks or tactics, its about a total strategic effort that begins with recruiting. This next generation of candidates dont necessarily expect more from the company that they choose to work for, but they are most certainly on a hunt for something different than their predecessors. So do a deep dive (first) into what makes working at your company different. If the answer is nothing, change that before embarking on any recruitment marketing plan. Some questions to whet your appetite: What can a candidate expect to learn? What sort of work-life support do you offer? (This doesnt have to mean work from home, it can mean having a playroom in the office or letting the volleyball team take off at 3pm on Thursday as long as their tasks are done) How will a candidate be treated by their manager? Their team? Their executive? What kinds of projects will they be working on? Once you are in tune with what you have to offer, you need to align it with what your target candidates really want. You cant do that without research. Demographics are playing a huge role in how employers craft their branding initiatives nowadays and the findings are not only surprising to even veteran researchers, they are changing on a regular basis. Know your target market:  What might work for some, wont work for others. Does your set of candidates put an emphasis on social media freedom, salary, vacation time, or something as small as dress code? Know what theyre looking for, and let them know you offer that. Present an all around brand experience. Even before the interview, the candidate should have a clear picture of your company culture and employer brand. You should be blaring your message on social media, job listings, your website and employer branding videos. This all ties in to recruiting the right people for the right job and creating a synergistic work environment. Strategic communication is crucial during the employer branding experience. Keep it real:  Yes, a big part of this process is to attract the talent that you want and need, however, be honest about what you really are. Dont present a 9-5, suit-wearing, clock-punching business as a fun-loving, jeans-wearing environment. The goal here isnt to misrepresent yourself in order to get those great candidates, it is to present yourself in the best light and let them know what you can offer them. If you are rigid and demanding, thats okay. But you need to ensure that you balance it with the positive sides of that equation, like ambitious, driven and unparalleled. Dont forget the website!  The website is hugely important in candidate experience, especially the latter stages.  We dont so much as walk into a burger joint without yelping it, you know theyre going to be all over that website. Make sure that it is authentically representing you. Its not enough to have a nice, easy to navigate site, your career portal should really reflect how you wish to be seen by candidates and in turn, show them what its like to work for your organization. How do you do this? By taking advantage of how simple its become to take pictures, upload videos and write posts about the burning questions in your candidates minds. In this new climate for recruiting, employer brand plays a huge role. This new workforce has a, “the ball is in my court”, mentality and its showing. They will hold out and hunt around until they find what theyre looking for. Are you it?

How to Build a Resume For Writing Jobs - Things You Need to Know

How to Build a Resume For Writing Jobs - Things You Need to KnowIt is very easy to learn how to build a resume for writing jobs, but it doesn't mean that it will always be the easiest thing in the world. Some things need to be learned before you can start writing a great resume. In this article I want to talk about one of the most important things you need to know when you're learning how to build a resume for writing jobs.Remember that your resume is not only a single document but it is also a series of documents in which you're going to break it down into multiple parts. When you are trying to write your resume the first thing you are going to have to do is separate your objective, your plan, and your skills.This will make sure that you're not confusing one part with another because you're going to be covering each of them separately. For example, if you're going to include a work history then you're going to have to put it in the objective.How to build a resume for writing jobs wi ll not be much easier if you take this approach. What you want to do is separate your skills into separate sections, or if you're going to be learning how to build a resume for writing jobs and make your own then you will have to do it that way. You don't want to mix your skills and objectives because you don't want to make your resume look cluttered or unclear.When you are learning how to build a resume for writing jobs, you have to make sure that you separate the parts of the resume in the right order. If you want to learn how to do that you have to know that you have to always start with the objective and then you have to start with the skills, and lastly you have to go through the skills section and then you have to go through the objectives.So once you have learned how to do that you should not forget to include the skills section in your resume. If you're going to write your own resume, then you are going to have to learn how to build a resume for writing jobs this way and you 'll find that you are going to have to do it in order to avoid cluttered resumes.Once you have learned how to build a resume for writing jobs by separating the sections into the right order, you will have to figure out what to put in the plan. One thing you should be sure to include is the accomplishments that are going to show you have the qualities that a hiring manager is looking for.In learning how to build a resume for writing jobs you have to understand that your skills are only going to be important to the extent that they compliment the skills you already have in order to prevent you from getting a resume filled with skills that you're not really qualified for. This is why you should always be writing about the skills you already have, and not trying to cover them up.

Kerching! Boost Your Income With These Little-Known Tips

Kerching! Boost Your Income With These Little-Known Tips When it comes to our incomes, we haven’t been doing very well recently. Our incomes have been flat for a long time, and for some communities, they’ve been in decline. The left of the political spectrum likes to blame it on the big banks and technology. The right like to blame it on globalization and the central banks. But for the rest of us, there’s just one simple question: how can I get more money?   Are you ready to boost your income? Living paycheck to paycheck is stressful. Studies have shown that always being on the edge of a financial disaster isn’t just bad for our wallets, it’s bad for our health too. As a result, increasing our income should be one of our top priorities, even if that means working longer and harder. Here we’re going to look at some of the lesser-known tips for boosting your income. So what should you do? Know The Difference Between Time And Replication Time is our most precious resource. It’s also the only thing that is equal between all people. But there’s a big difference between those who understand time and those that don’t. Take Scott Adams, for instance, the man behind the Dilbert comic strips. He wrote a book called How to Fail at Almost Everything and Still Win Big. Here he emphasized the value of replication. His advice to save time was to find something that you’re good at and do it over and over again. Replicate your services as many times as possible to bring in the most money you can. Adams himself lived by this philosophy. He often did one comic strip and then proceeded to try to get it published in as many newspapers as he could, all over the world. Surround Yourself With Successful People Have you ever noticed that people tend to behave in a similar way to their five closest friends? It’s not just a casual observation. It’s actually something that is backed up by science. When people spend a lot of time around each other, mirror neurons in their brains, copy the behaviors of others. Over time, people pick up on the habits of other people in their group and incorporate them. Often they’ll wind up with the same political views, social habits and sense of humor. It’s important to notice that the same type of thing happens in the world of money. If you spend your time around wealthy people, you’ll start to think a lot more like them. You’ll pick up on all the subtle cues that form their personalities. And you’ll learn about their habits and motivations. Ultimately, you’ll internalize their ambitions and give yourself a chance of success. Remember, there’s nothing wrong with faking it until you make it. In fact, it could help a lot. Learn About The Importance Of Saying “No” You might think that saying “yes” to all the work that comes your way is a great way to earn more money. But it can actually be counter productive. Too many projects can soon drain you of both time and energy. And when you’re flat out, you often miss opportunities to invest in yourself and your future income.

Are Female Breadwinners Better at Managing the Family Finances

Are Female Breadwinners Better at Managing the Family Finances It seems that girl power is everywhere with women garnering more responsibility in the workplace and building their voices in society. Throughout the decades, women have fought to become equal with men and they may have won the battle when it comes to bringing in the bigger half of the income. Times Have Changed Thousands of women are now viewed as the breadwinners of their families, either having a husband who receives less pay than she does, or working as a single parent. They may be in the role of family head in terms of the financial aspect of the household, but are women actually holding down the fort like men? Yes, and, as a matter of fact, women do a better job of managing family finances than men. Women Are Self-Reliant In contrast to men who often rely on women to juggle the money coming in with the amount that needs to go out to bill collectors, women depend on no one when it comes to balancing the cheque book. A woman knows that if she wants the bills paid and groceries purchased, she must get up and do it. Such is true even when the husband is the only one working. Therefore, women who become their families’ breadwinners are just assuming the title for a job that they have already been doing except for the salary aspect, Women Prioritise Another concept to consider with women who are breadwinners is their ability to prioritize. Since less money is already given to women in the workplace due to gender inequality, they must make every portion of their salaries count. Sporadic shopping sprees and dining out at fine restaurants is the Hollywood version of what it means to be a woman. Professional women who are single are typically too busy to go on a date, yet alone take several weeks out of their schedules to shop. A married woman is even busier with the kids needing supplies for last-minute school projects and a husband asking her to purchase items for his next get-together with other guy friends. With so many financial needs in the household, it is up to the woman to create a budget by which the family can live. Shopping for herself usually waits until there are enough funds to cover her needs without additional burden. It is these organisational skills coupled with discipline in terms of finances that set women apart from men in the breadwinner debate. Women’s managerial skills are recognised by recruitment agencies such ; whereas men earn more money and have the ability to budget well, it is women who turn their capabilities into reality. Men as breadwinners help the families maintain their economic status. Women help their husband and children get ahead.

How to Buy Resume For Writing Questions

How to Buy Resume For Writing QuestionsIf you are wondering how to buy resume for writing questions, the answer is pretty simple. There are some websites that offer such service and they usually charge a small fee, but you have to be aware that not all of them are authentic. It is advisable to stick to free online services and pay a little bit only if you feel you are satisfied with their services.Resume for writing questions are not at all difficult to find online. You can easily search for such service on Google, Yahoo or MSN and get the right answers within seconds. Here are a few tips on how to buy resume for writing questions on Google and MSN.o Always go for a particular service that offers answers in English. This is important as not all the sites offer data in another language. The best option available is to search for the services of people who speak the language well. Otherwise, your efforts are likely to be wasted and you might get your money wasted too.o Do not sign up w ith just any site. Check out the site, read the profiles of the writers and check out their reputations. You will also need to look for sites that have more than 500 reviews and comments. This shows that the site owner is genuine and he/she is offering more than the mere resume writing service.o If you are thinking of signing up with sites that offer free service, it is better to opt for sites that offer data in a different manner. Free sites might offer resume for writing questions in a different way than the ones who charge you for this service. A reputed site should offer different kind of services that are very much different from one another.o Get the data of writers from various fields. You will find a lot of resumes that have several variations. So, first ensure that the data provided by a writer is written in the same manner and format.o Look for sites that have job vacancies in that field. You might find many sites that offer resume for writing questions but in job vacancie s, you might get a result that is not as good as the others.Before signing up with a resume for writing questions, you should be very careful. Ensure that the site is not a scam and does not charge you just to sell its services. Also make sure that you are going to receive the same quality as what you would get if you try for a job at that particular company.

The Skills and Traits Employers Want To See in Your Resume - CareerMetis.com

The Skills and Traits Employers Want To See in Your Resume Photo CreditThe resume can be a difficult thing for many to tackle. There’s a lot of space and you don’t want to fill it with job descriptions from a long time ago or every detail of your early education.Look over your resume and look at the points we list below.How many of them can you say you possess? How do you tick all the boxes?evalThere are 2 things that employers really want to see in prospective hires. They want to know that you have the skills to adapt to different tasks. They also want to see that you have the traits that make for an indispensable team member.1. IT SkillsevalStarting with a biggie, to begin with. Not every job has a need of a computer whiz.However, IT skills are hugely versatile. They might just need to rely on the fact you know how to use a computer for communication or organisation purposes.In an office environment, most of the daily tasks we don are reliant on the use of a computer. IT skills can be a daunting thing to acquire if you have none. All t he same, there are hundreds of courses available, like those from Training Connection, Udemy or Lynda. Thanks to the Internet, you can acquire most IT skills from the comfort of your home.You can learn how to design websites, create graphics, troubleshooting computers, Networking, Programming,etc. Everything is available to you at through your computer.2. EnthusiasmNow for something a little less concrete. Employer like to see enthusiasm or passion from their employees.They want to see that passion is something that you take to the job. Working in a field you’re passionate about will help that big time. Beyond that, it’s a matter of self-image and what you want to accomplish in your daily life. You have to be the kind of person who can care about the things you do day-in and day-out. Being able to motivate yourself is key.3. Problem-Solving SkillsAt the end of the day every single job solves some type of problem. An Accountant solves accounting problems ; a Salesperson solves re venue problems; a Marketing Specialist solves demand generation problem.evalIf you notice,these are the problems most businesses face, and they are always looking for people who can help them reduce those problems.Problem solving skills turns you from just another employee into a team member with real value. So, when talking to prospective employers make sure you can articulate how you can solve their problems in the most productive manner.4. Communication SkillsThere are a few different strands to what makes for good communication skills.I guarantee that you will see “good communication skills” in most resumes. A lot of people tend to put it down on their resume without understanding what it really means.evalHowever, for many applicants this means being able to communicate clearly. Knowing that, whether written or verbally, you can communicate in ways that others understand easily. This is an useful skills.However,one crucial communication skills that many tend to miss,is the h uman aspect of communication. For instance, the ability to assert and be confident in your assertions. The ability to listen and communicate in a team setting is another important part. Really having good communication skills is about both sides of the conversation.5. TeamworkevalAnother common trait to jot down on the resume is the old staple of teamwork. Being a team player isn’t just about how well you work with others.It’s also about being able to recognize the true importance of teamwork. It’s about knowing that working well with others is both about increasing efficiency; also about having better relations with other employees. It’s being able to help and receive help. It’s also about being accountable. Taking responsibility for your actions amongst a team is crucial to good teamwork.6. Leadership SkillsRecognising the different factors of why teamwork is important could make you a good fit for leadership positions. Regardless of whether or not it is a leadership pos ition you’re after, those skills could help you.Leadership is a mixture of applying those skills that you make a team-player;and problem solving to be able to have others follow your vision. If you can rally people behind an objective provide clarity for how they can do that â€" you could be a valuable asset to any team. Find ways that you can demonstrate leadership in your life currently and be ready to point them out in your resumes, and also during job interviews.7. Being Multi-lingualAnother skill that a lot of employers will be impressed with is having additional languages under your belt. Note, they’re not looking for high school level French or Spanish. Having language skills means that you’re likely to be put in positions where you’re helping communicate for the company. Learning another language means that you’re also taking the essence of another culture.Let’s say your company opens a new office in a foreign country- Employers will always look for internal can didates before reaching out eternally. And in some cases, multi-lingual candidates are paid a bit more than uni-lingual Ambition isn’t about displaying your need for power or money. It’s about showing that you’re willing to work your way up. That upward mobility is an important part of the job for you.You have to be ready to take on new challenges, yes, but also more autonomy. Employers are happy to invest in skills and experiences for an employee as it benefits them, too.Key point- If your prospective Employer doesn’t respect Ambition, then they’re the wrong employer for you.The resume the interview process is so stale that it’s easy for both sides to forget what it’s about. It’s about displaying that hard skills that can make you more valuable than the job description entails.However, it’s also about showing that you can fit more than a role. It’s about displaying what makes you a valuable team member.Your goals and your people skills are just as important in this as those hard skills.evalTo make your resume the one employers would like, we recommend to try resume writing services on Business.ThePensters.com

What to Do When a New Hire Gets Paid More than You - CareerAlley

What to Do When a New Hire Gets Paid More than You - CareerAlley We may receive compensation when you click on links to products from our partners. Do you know the difference between education and experience? Education is when you read the fine print; experience is what you get when you dont. Pete Seeger There are times in your career when your loyalty to your employer and your enthusiasm and dedication to your job are put to the test and one of them is when you discover, either accidentally or otherwise, that a new hire with less experience than you is being paid much more than you. This discovery stings very sharply, and if youve ever been at the receiving end of it, you know its hard to ever feel the same about your employer again, no matter how cordial and even enjoyable your working relations have been in the past. The truth of the matter is that almost every organization in the world is forced to raise salaries for new hires in order to keep up with external market rates. While it would seem that the fair thing to do would be to hike the salaries of those who have more experience and have been with the company a good many years, its often not done because of financial constraints and other factors. And so every experienced employee faces this unpalatable situation at some point or the other of their career, and theyre left with two choices they can stay silent and accept their situation without kicking up a fuss, or can talk to their employer openly about it and ask for a pay hike. The second option could again lead to one of two things your request is accepted and youre given a raise, or it is denied. And if youre denied the raise, then you have two choices yet again quit your job and find a new one, or stay on even though youre now disgruntled and disillusioned with the system and the unf airness of it all. If you dont get a raise, your initial reaction fueled by the adrenaline of righteous indignation is to throw in the towel and quit however, if your livelihood is dependent on your job and you dont have other offers pouring in, then the solution is not as cut and dried as it would seem. If you stay back, you also have to face the fact that youre always going to feel as if your employers are taking you for granted and that youre not being valued as a loyal and long-time employee. And if youre in a senior position and required to train and guide the newcomers who earn much more than you do, its a pretty awkward situation that could lead to some uncomfortable and even antagonistic moments. Theres no one-size-fits-all solution to this problem, and the decision to be made lies on your individual circumstances and your frame of mind. However, there are a few factors that can make your choice a little easier: If you have a better job option, take it after researching it thoroughly you dont want to jump from the fat into the fire. If you think you can find better options, stay on at your present job even as you keep looking out for a new one theres no sense in quitting before youve lined up some security for your future. If you dont find anything else, find a way to stay on at your job and also get something in the bargain if your work record is exemplary and if your organization thinks youre too valuable to let go, they may be willing to compromise a little and give you a raise in a month or so; so negotiate a deal with your boss, and use your brains to work things out to your advantage. Problems at work are bound to crop up every now and then if youre aware of their possibility and prepared to deal with them, you dont really have to worry too much when they do happen. By-line: This guest post is contributed by Chris Jacobson who writes on the topic of Criminal Justice Degree Online . Chris can be reached at his email id: [emailprotected] Good luck in your search.Visit me on Facebook

What LinkedIns apply button may mean for job seekers -

What LinkedIns apply button may mean for job seekers - Theres been a lot of buzz in the past week or so about LinkedIns apply button. Mashable reported LinkedIn will launch a button to allow users to easily apply for jobs using their LinkedIn profiles as an effective resume later this month. Dan Schawbel called for this being one more nail in the resumes coffin and asserted job boards are on their way out as a result. Theres lots of push back from the recruiting community on the topic and, many of us believe the resume is not going out of style, but I think there is a more important question to consider for job seekers. Does one button applying help or hurt your chances for a job? Easy isnt always the best approach for job seekers. I would anticipate a one-button solution (eliminating those pesky hoops job seekers usually need to jump through) will result in many more candidates applying for jobs. Just a guess here, but I am also guessing it would appeal to more UNqualified candidates. Im not sure if thats useful for employers or job seekers, but its sure to feed into an applicant tracking system to help make it easy for employers to scan and screen applicants. The question of what it all means for job seekers still sticks out like a sore thumb. One of the most important things to do when applying for a job online is to target your materials to match the employers needs. How you apply for a job can be the difference between getting a job or not. Its crucial that your application materials make a case for you. This may be tricky for people applying for various types of jobs. It is much easier to tweak a resume and application than it is to worry about what LinkedIn profile is up. (Although, of course, the LinkedIn profile is always a factor, when it is the clear leading indicator when you apply, it can make applying more complicated for career changers or those career change expert Marci Alboher calls slashers. She defines slashers as people who have multiple career interests and expertise and cant answer the question What do you do? with a single word or phrase.) Donna Svei points out that reports say applicants will have a chance to edit their profiles when they apply, but as she explains, its unclear right now if the changes would be permanent on the LinkedIn profile or not. These are all important details, and it will be absolutely necessary for job seekers to remember that one button applying may shorten the process, but its not an invitation to apply for jobs without foresight and focus. If companies do start to receive a lot of unqualified or un-targeted applicants, we may see them preferring to find candidates from other sources. In fact, Career Columnist for The Seattle Times (NWjobs), Paul Anderson recently shared a column describing the fact that some employers advertise and collect applications from places even though they DONT expect to hire applicants from that pool! A little crazy, right? Paul clarified for me they put out those feelers just in case they dont get a good pool from their preferred sources. Job seekers should keep an eye on news about easier ways to apply for jobs. If you want to land an opportunity to interview for the job, though, dont focus on the its easy aspect keep an eye on the prize and spend time needed to tweak and target. Have you seen my new book Social Networking for Career Success? Take a look if you want ideas about how to get your job search (or business) going in the right direction! photo by Jims outside photos